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Strategy Management APO02 (COBIT2019)

Managed Strategy

Provide a holistic view of the current business and I&T environment, the future direction, and the initiatives required to migrate to the desired future environment. Ensure that the desired level of digitization is integral to the future direction and the I&T strategy. Assess the organization’s current digital maturity and develop a road map to close the gaps. With the business, rethink internal operations as well as customer-facing activities. Ensure focus on the transformation journey across the organization. Leverage enterprise architecture building blocks, governance components and the organization’s ecosystem, including externally provided services and related capabilities, to enable reliable but agile and efficient response to strategic objectives.


Support the digital transformation strategy of the organization and deliver the desired value through a road map of incremental changes. Use a holistic I&T approach, ensuring that each initiative is clearly connected to an overarching strategy. Enable change in all different aspects of the organization, from channels and processes to data, culture, skills, operating model and incentives.

Management Practices

APO02.01 Understand enterprise context and direction.

Understand the enterprise context (industry drivers, relevant regulations, basis for competition), its current way of working and its ambition level in terms of digitization.

APO02.02 Assess current capabilities, performance and digital maturity of the enterprise.

Assess the performance of current I&T services and develop an understanding of current business and I&T capabilities (both internal and external). Assess current digital maturity of the enterprise and its appetite for change.

APO02.03 Define target digital capabilities.

Based on the understanding of enterprise context and direction, define the target I&T products and services and required capabilities. Consider reference standards, best practices and validated emerging technologies.

APO02.04 Conduct a gap analysis.

Identify gaps between current and target environments and describe the high-level changes in the enterprise architecture.

APO02.05 Define the strategic plan and road map.

Develop a holistic digital strategy, in cooperation with relevant stakeholders, and detail a road map that defines the incremental steps required to achieve the goals and objectives. Ensure focus on the transformation journey through the appointment of a person who helps spearhead the digital transformation and drives alignment between business and I&T.

APO02.06 Communicate the I&T strategy and direction.

Create awareness and understanding of the business and I&T objectives and direction, as captured in the I&T strategy, through communication to appropriate stakeholders and users throughout the enterprise.


Strategic planning ITSP

The creation, iteration and maintenance of a strategy in order to align organisational actions, plans and resources with business objectives and the development of plans to drive forward and execute that strategy. Working with stakeholders to communicate and embed strategic management via objectives, accountabilities and monitoring of progress.


Emerging technology monitoring EMRG

The identification of new and emerging technologies, products, services, methods and techniques. The assessment of their relevance and the potential impacts (both threats and opportunities) upon business enablers, cost, performance or sustainability. The communication of emerging technologies and their impact.


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